CartonCloud funds product development without giving up equity

With a complex product to build and customers to serve, CartonCloud used R&D finance to bring capital forward, backing their roadmap without raising a round.

About CartonCloud

CartonCloud is a logistics SaaS platform helping freight and warehouse businesses digitise operations and improve delivery outcomes.

Company size: 50-100 employees

Industry: SaaS / Logistics

Location: Burleigh Heads, Gold Coast

Before working with Advanced

CartonCloud was building a complex, customer-facing product. With cash going out fast and revenue still early, they needed capital to bridge the gap. Equity wasn’t right at that stage, and waiting for the R&D refund would slow everything down.

Why CartonCloud looked for help

CartonCloud needed:

Capital to keep building without raising a round

A low-admin process that wouldn’t drain the team

A partner who understood how early-stage SaaS operates

CartonCloud’s decision-making criteria

Advanced stood out by offering:

A simple, reliable process

Fast drawdowns tied to R&D timelines

Contextual decision-making, not a one-size-fits-all model

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Flexible R&D finance from an Aussie business, here to help yours advance. Let’s go.

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After working with Advanced

CartonCloud used the advance to keep building at pace. They didn’t need to pause development or raise earlier than planned. The experience was smooth enough that they’ve made R&D finance part of their capital strategy.

In their words

“We wouldn’t have been able to build our product the way we did without that advance. It was simple, straightforward, and we got the money fast. That’s rare. We’ll absolutely use this again next year. It’s now part of our planning. The guys understood the context and that’s not something banks usually do.
- Shaun Hagen, CEO of CartonCloud

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